Celebrating a Successful 2024: Our Journey of Growth, Innovation, and Transformation
As 2024 comes to a close, we’re excited to look back on a truly landmark year for Centella. It’s been a journey defined by unprecedented growth, innovation, and the official start to a new chapter in our lengthy story. From historic equipment and service sales successes, to the formal launch and continued implementation of a new service line in HTS, to the completion of a full-scale rebrand, we’ve accomplished a lot this year. Time to take a look back!
New Name, Same Identity
One of the most transformative moments of 2024 was our rebrand, including changing the look of our company and of course – changing our name from Med-Lab to Centella. This was a strategic effort to better reflect who we are today and give us the freedom to the direction we’re heading in the future. After months of research, planning, and collaboration between internal and external teams, we unveiled a new brand identity that encapsulates our mission, values, and commitment to innovation.
Here are some highlights of our rebrand and what it means for our company:
- A Fresh Visual Identity and Communication Strategy: Our new Huddle logo, color palette, and design were all carefully crafted to communicate our values to the world with a refreshed identity that is all our own. We also updated our messaging to better convey our brand’s essence and purpose. By refining our brand voice and tailoring our communications, we’re now able to more effectively express our commitment to empowering healthcare providers through advanced technology and exceptional service – we are the people behind healthcare technology.
- Enhanced Digital Presence: Alongside our rebrand, we redesigned our website and updated our social media channels, creating a more user-friendly and informative experience. Our new website is optimized for easy navigation and provides in-depth insights into our products, services, and innovations, helping visitors quickly find the information they need.
- Events to Celebrate Our Legacy, Together: Our rebrand journey also provided us several opportunities to come together as a team and with our customers to celebrate this moment and new era for our company. From our Marlins park company picnic, to several customer-focused stops along our rebrand tour, culminating in a special night at the Frost Science Museum, our new identity and future as Centella has been celebrated and given the spotlight it deserves.
An Incredible Year for Sales and HTS
This year we also saw incredible results from our Sales teams. Thanks to the commitment of our account executives and service sales executives, innovative advancements, and strong customer relationships, our imaging equipment sales surpassed our expectations, reinforcing our position as a trusted leader in our industry.
This year, we delivered outstanding results, achieving remarkable growth in both equipment and service bookings. These accomplishments reflect the dedication and hard work of our team and are truly worth celebrating.
Additionally, our Healthcare Technology Solutions initiative had an impressive year, with the team surpassing revenue expectations by a significant margin.
One of our goals for 2024 was to increase our footprint and serve more customers in new markets. By expanding our presence into more regions like Georgia, Virginia and Tennessee, we were able to bring our solutions to a broader audience. This expansion has not only increased our sales opportunities but also allowed us to support a larger community of healthcare professionals and their patients.
Thank You to Our Team, Partners, and Customers
As we reflect on the highlights of 2024, we are deeply grateful for the people who made it all possible. To our incredible employees: thank you for your passion, commitment, and resilience. Your hard work drives our success and inspires us every day. To our partners and customers: thank you for trusting us with your needs and supporting our vision. You are the reason we strive for excellence, and we look forward to continuing to serve you with dedication and integrity.
Here’s to a Bright Future Together
As we move into 2025, we’re more excited than ever about the journey ahead. This year has been one of transformation and growth, and we believe the best is yet to come. We look forward to building on our success, continuing to innovate, and working together to create a future where healthcare is more advanced, accessible, and effective.
Thank you for being part of our story, and here’s to the future!