Olivia Errasti-Rato
Director of MarCom
Joined Centella in 2023
Strategic leader responsible for shaping and executing Centella’s brand, marketing, and communications strategy to drive growth, strengthen customer relationships, and enhance the company’s reputation in the healthcare technology sector. I oversee all aspects of marketing, corporate communications, and brand storytelling, ensuring alignment with business objectives and company culture.
- Centella History
- Joined the team in Jan 2023; but fun fact, worked with Centella (Med-Lab at the time) since 2013 as my client on the agency side.
- Career History
- 15 years of experience in healthcare marketing and advertising; 12 of those on the advertising agency side, and now bring that “home training” to the in-house marketing side
- Have worked on projects that run the gamut from running traditional and digital campaigns to events/experiential marketing, PR, to complete rebrands, including our company’s rebrand from Med-Lab to Centella.
- 13 years managing teams and developing talent
- Creative at heart, passion for strategy
- Education
- BA in Communications, with a minor in advertising from Boston College #GoEagles
- Interests/Hobbies
- Music enthusiast
- Reading (need a physical book. I’m a purist!)
- Love the natural world (experiencing new terrains, bird watching, seeing animals in their natural habitats, plants)
- Experiencing life with my husband through the eyes of my two beautiful little girls
